CRM Statistics
- 70% of all CRM projects fail (Pulse)
– - CRM’s have 30% – 70% Failure Rates Depending on the Study (Texponents)
– - 49% of CRM projects fail (Forester Research).
– - 72% of CRM customers indicated they would trade functionality for ease of use (Finance Online)
– - 83% of senior executives explained that their biggest challenge was getting their staff to use the software (Really Simple Systems).
– - A company spent 90 Million on a CRM tool that was never used (Selling Power)
– - Less than 37% of sales reps actually use their company’s CRM system (Martech)
– - Adoption rates cost companies 14 billion (Sweet Fish Media)
– - 50% of teams improved their productivity by using a mobile CRM (Super Office)
– - A recent study reported that 65% of CRM users consider ease of use to be the most important requirement when selecting a CRM solution (Super Office)
– - Business Decisions Based on Data are 79% More Likely of Succeeding (Helical Tech)
– - Most effective sales organizations are 81% more likely to practice consistent usage of their CRM system (Quick Desk)
– - Organizations using mobile business apps achieve a 74% increase in customer satisfaction due to faster response to requests and inquiries (Super Office)
– - What is Primary Data? (Studious Guy)
- A survey of CRM users reported that the most exciting opportunity users cited for acquiring CRM technology is the ability to improve the customer experience. That ranked higher than content marketing, mobile access, personalization, and social CRM capabilities (Super Office)
– - Productivity increases by 14,6% when salespeople have mobile access to their CRM (Nucleus Research).
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- 51% of CRM customers cited data synchronization as a major issue (Finance Online)
– - 43% of CRM customers use fewer than half the features they have on their CRM (Finance Online)
– - Less than 40% of CRM customers have end-user adoption rates above 90% (Finance Online)
– - Only about 50% of the CRM features paid for by businesses, are actually used (Butler Group).
– - 22% of all reported problems to successful CRM implementation were people-related or linked to user adoption (Forrester Research).
– - 67% of CRM customers said that finding time to evaluate systems was a major (Finance Online)
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