Buying a Car and What Makes a Great CRM
I am currently in the market for a new car. I love cars so it’s an exciting process for me. There are lots to choose from and many exciting decisions to make. As I am leaving my first dealership I mentally make a check-list – what I need, features like good mileage, comfortable seats, cup holders (I drive a lot so that’s important to me); what extras I might like, but I probably don’t need and would never use. Most purchases are like this, aren’t they? It comes down to basics and extras – needs and wants. This is especially true for any purchase where technology is involved. And it’s true for the purchase of business tools too, like a CRM system. So, here are my thoughts. Solve basic needs first. Find a tool that your mobile-workers will use. After all, they are your base users. Sales are the lifeblood of all companies. Sales keep us alive and thriving. mobile-workers want something easy and quick. Give them that tool and they will pay you back in spades by giving you information. Information that you or your managers can use to enhance your company – information to keep you alive and thriving. Find the basics first, the extras are probably things you don’t need and won’t use, they may cost your way more and bring ongoing fees for support and maintenance. Find a company whose expertise is gathering information.
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